Class 12 Business Studies Chapter 11 MCQ and Important Questions of Marketing updated for new session 2023-24 CBSE and State board. All the important questions in class 12 Business Studies chapter 11 are given here to provide an ample practice in MCQ and extra questions. Class 12 Business Studies Chapter 11 Solutions.
Class 12 Business Studies Chapter 11 MCQ
Which of the following is a feature of marketing process?
The term ‘market’ may be understood in which of the following contexts?
Aqua pure Ltd has decided to launch a new range of water bottles which can purify water by coming into contact with bottle material. It decided to name it as Puraa. The marketing function describe is
Sikander is a wholesaler of food rice. He categorises his stock of rice into different groups on the basis of their quality and fixes up the prices accordingly. Identify the type of marketing function .
Market and Seller
Market refers to a place where the buyers and sellers conduct buying and selling activities. In other words, the market means a place where buyers and sellers gather to enter into transaction involving the exchange of goods and services. Now a days business can be conducted on telephone, through mail, internet etc.
In modern marketing sense the term market refers to a set of actual and potential buyers of a product or service. If a customer is the seeker of satisfaction the marketer is the provider of satisfaction. Marketer can be a person or an organisation who makes available the products or services and offers them to the customer with an intention of satisfying the customer needs and wants.
Growmore company has launched attractive colourful bags of different sizes for school going children. The marketing philosophy adopted is
Which of the following cab be marketed?
Fun Ltd has decided to market its products through the usual network of manufacturer- wholesaler- retailer –consumer. Identify the number of channels of distribution.
Terms of Marketing
A state of felt deprivation or feeling of being deprived of something is called need. Culturally defined object that is potential satisfier of need is want. Identify needs and fulfil them is the job of a marketer. Complete offer for a product of service is a way to create a market offering. Greatest benefit or value for the money is customer value. Exchange of products/services for money/for something of value to them is known as Exchange mechanism.
Getting finished products made in accordance with specifications is ……… function of marketing.
Hari Limited sells its products through the company approved retailers. Identify the functions of being adopted by the company.
Advertisement is a ………… form of presentation and promotion of goods and services.
For items like gold, the best suitable channel of distribution is
Process of Marketing Management
- Choosing a target market.
- Creating demand and attracting more customers in target market.
- Creating superior value.
Under which of the following situations, a company may not be able to provide good quality of customer service
Within a year of its incorporation, Care Limited has created a positive reputation about itself and its products in the eyes of general public. Identify the component of promotion mixing described above.
……….. mix is considered the most important because it brings revenue to the organization.
In order to get feedback about its new product launch, Bakshi Limited conducted an online survey through short questionnaire. Identify the marketing function being mentioned
Functions of Marketing/Marketing activities
- Marketing research.
- Marketing planning.
- Product designing and development.
- Standardisation and Grading.
- Packaging and Labelling.
- Pricing of products.
- Customer support service.
- Physical distribution.
- Storage and Warehousing.
In order to improve upon its competitive edge, Aquafine Limited has changed the design to satisfy demand of the customers. The marketing function mentioned is
Rahul’s business is being adversely affected due to the delay in delivery on account of poor weather conditions. Identify the marketing function which can help him to overcome this problem.
Babu sent his brother to the market to buy a pack of Blue lays. Identify the function of packaging being described in the above statement.
Under which of the following situations is a company not likely to fix a lower price for its product?
Qualities of a Good Brand Name
1. Simple and Short.
2. Easily Pronounceable.
What are the most important sub-topics for preparing MCQs in marketing management which is chapter 11 of class 12th business studies?
The elements of marketing mix i.e. product-mix, place-mix, price-mix and promotion-mix is the most important topic followed by functions of marketing.
What should be done if it seems that more than one option is correct in the MCQs given?
Usually the answer to such question is given in the following manner:
1. Both B and C 2. All of the above.
However, if the question is erroneously set, marks will be awarded for the same.
What is the importance of practising MCQs in Board Classes?
It should be remembered that education is a continuous process. The topics that you are learning now will be repeated in the first or second semester in graduation. So, learning never goes a waste it will enhancing your knowledge.